New PDF release: Coca-Colonization and the Cold War: The Cultural Mission of

By Reinhold Wagnleitner

Reinhold Wagnleitner argues that cultural propaganda performed an immense half in integrating Austrians and different Europeans into the yank sphere in the course of the chilly conflict. In Coca-Colonization and the chilly War, he exhibits that 'Americanization' was once the end result not just of industry forces and consumerism but in addition of systematic making plans at the a part of the U.S..

Wagnleitner lines the intimate dating among the political and financial reconstruction of a democratic Austria and the parallel strategy of cultural assimilation. before everything, U.S. cultural courses have been constructed to provoke Europeans with the achievements of yank excessive tradition. although, pop culture was once extra with no trouble permitted, no less than one of the younger, who have been the first goal staff of the propaganda crusade. the superiority of Coca-Cola and rock 'n' roll are only examples addressed through Wagnleitner. quickly, the cultural hegemony of the us grew to become noticeable in approximately all quarters of Austrian existence: the click, advertisements, comics, literature, schooling, radio, tune, theater, and style. Hollywood proved quite powerful in spreading American cultural beliefs. For Europeans, says Wagnleitner, the end result was once a moment discovery of the US.

This ebook is a translation of the Austrian variation, released in 1991, which received the Ludwig Jedlicka Memorial Prize.

Show description

Read Online or Download Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War PDF

Similar government books

Download e-book for iPad: Women in the Club: Gender and Policy Making in the Senate by Michele L. Swers

Within the run-up to the 2012 presidential election, Democrats and Republicans have been locked in a fierce conflict for the feminine vote. Democrats charged Republicans with waging a “war on women,” whereas Republicans countered that Democratic guidelines really undermined women’s rights. the ladies of the Senate wielded specific energy, making plans press meetings, showing on political courses, and taking to the Senate ground over gender-related concerns akin to office equality and reproductive rights.

Download e-book for iPad: The Substance of Representation: Congress, American by John S. Lapinski

Lawmaking is important to American democracy since it thoroughly defines and regulates the general public lifetime of the kingdom. but regardless of its value, political scientists spend little or no time learning the direct influence that the politics surrounding a specific factor has on lawmaking. The Substance of illustration attracts on an enormous diversity of historic and empirical info to higher know how lawmaking works throughout diversified coverage parts.

Read e-book online The United States and Argentina: Changing Relations in a PDF

First released in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

The New Cambridge History of American Foreign Relations: by Warren I. Cohen PDF

On account that their first ebook, the 4 volumes of the Cambridge historical past of yank overseas kinfolk have served because the definitive resource for the subject, from the colonial interval to the chilly warfare. The fourth quantity of the up to date variation explores the stipulations within the foreign method on the finish of worldwide conflict II, the yank decision to supply management, and the safety challenge every one superpower posed for the opposite.

Additional resources for Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War

Example text

Download PDF sample

Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War by Reinhold Wagnleitner

by Donald

Rated 4.05 of 5 – based on 15 votes