New PDF release: Coca-Colonization and the Cold War: The Cultural Mission of

By Reinhold Wagnleitner

Reinhold Wagnleitner argues that cultural propaganda performed an immense half in integrating Austrians and different Europeans into the yank sphere in the course of the chilly conflict. In Coca-Colonization and the chilly War, he exhibits that 'Americanization' was once the end result not just of industry forces and consumerism but in addition of systematic making plans at the a part of the U.S..

Wagnleitner lines the intimate dating among the political and financial reconstruction of a democratic Austria and the parallel strategy of cultural assimilation. before everything, U.S. cultural courses have been constructed to provoke Europeans with the achievements of yank excessive tradition. although, pop culture was once extra with no trouble permitted, no less than one of the younger, who have been the first goal staff of the propaganda crusade. the superiority of Coca-Cola and rock 'n' roll are only examples addressed through Wagnleitner. quickly, the cultural hegemony of the us grew to become noticeable in approximately all quarters of Austrian existence: the click, advertisements, comics, literature, schooling, radio, tune, theater, and style. Hollywood proved quite powerful in spreading American cultural beliefs. For Europeans, says Wagnleitner, the end result was once a moment discovery of the US.

This ebook is a translation of the Austrian variation, released in 1991, which received the Ludwig Jedlicka Memorial Prize.

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Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War by Reinhold Wagnleitner


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