Campaigning in the Twenty-First Century: Activism, Big Data, by Dennis W. Johnson PDF

By Dennis W. Johnson

In view of the 2016 US election season, the second one variation of this ebook analyzes the way in which political campaigns were routinely run and the extreme alterations that experience happened on the grounds that 2012. Dennis W. Johnson appears to be like on the such a lot subtle strategies of contemporary campaigning—micro-targeting, on-line fundraising, electronic communique, the recent media—and examines what has replaced, how these alterations have dramatically remodeled campaigning, and what has remained essentially an identical regardless of new applied sciences and communications.

Campaigns have gotten extra open and free-wheeling, with larger involvement of activists (especially via social media) and regular citizens alike. while, they've got develop into extra professionalized, and the writer has event coping with and advertising the method. Campaigning within the Twenty-First Century illustrates the daunting demanding situations for applicants specialists as they fight to get their messages out to electorate. paradoxically, the extra open and strong campaigns turn into, the larger is the necessity for pro, versatile, and ingenious specialist consultants.

New to the second one Edition

  • Includes assurance of the 2012 and 2014 elections, waiting for 2016.

  • Updates insurance of crusade finance because the landmark voters United best courtroom decision.

  • Adds to the dialogue of demographic and technological adjustments in elections on the grounds that 2012.

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Campaigning in the Twenty-First Century: Activism, Big Data, and Dark Money by Dennis W. Johnson

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